Author: Gu Zhiming
Publisher:
Publish Date: 2002-05-01
Features: This book includes: Haier: China's World Brand, Zhang Ruimin, the Chinese Entrepreneur, Haier Management Aligning with the World, Haier: A Successful Model of Diversified Operations, Haier's Market-Oriented Technological Innovation, Haier's Innovative Corporate Culture, From Haier's Internationalization to an International Haier, Eight Challenges Facing Haier.
Haier: A World Brand from China
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