Cross-cultural management

Author: Malcolm Warner
Publisher:
Publish Date: 2003-04-01
Features: How do multinational corporations of developed countries carry out global expansion? How does Japan make its products enter Western and European markets? Can the cultural gap between the East and the West be bridged? This book integrates dozens of classic papers from the field of management studies worldwide, featuring brilliant case studies and insightful perspectives. It can be regarded as an invaluable treasure trove of cross-cultural management.