Planning Perspective: China Marketing Three People

Author: Kou Zi, Ye Zi (editors)
Publisher:
Publish Date: 2003-01-01
Features: The book's content includes:
Preface: A Resonant Trio Without High-Level Advisors;
Part 1: Creative Marketing, Advertising Heroes;
Creative Marketing, Advertising Heroes – Ye Maozhong;
Hainan, Health for the Future;
"Such Good Luck!" – Jin Liu's Star Wine Advertising Planning Notes;
"Saint Xiang is Tangible, Great Sound is Rare" – 2002 Saint Xiang Integrated Marketing and Communication Planning Chronicle;
The 22 Myths of Branding – Ye Maozhong's Experience and Thoughts;
Creative Appreciation;
Part 2: Business War Ace, Master Strategist;
Business War Ace, Master Strategist – Zhao Qiang;
"Parachuting Celebrities, Flying Swiftly" – Zhao Qiang's "Celebrity" Planning Record;
Marketing Planning Must "Land" – Zhao Qiang's 1996 Discussion;
"Ascending to the Sky, Dominating Business Wars" – Zhao Qiang's 2001 Lecture;
Creative Appreciation;
Part 3: Brand Strategist, Advertising Hacker;
Brand Strategist, Advertising Hacker – Pan Youlin's Advertising Center Path;
Creating a Grand PR Scene – Exposure's Sand Group PR Strategy;
Targeting Pierre Cardin, Illuminating Calvin Don – China Men's Apparel Planning Review;
Advertising Half-Monthly – Pan Youlin's Thinking Method;
Creative Appreciation, etc.