"Shape Your Fate: Eight Rules for Crafting a Unique Corporate Identity"

Author: Lawrence D. Ackerman
Publisher:
Publication Date: 2002-08-01
Features: "Who are we? What do we represent? What sets us apart? Where are we most suitable?" These are questions that trouble CEOs, department heads, and every ordinary employee. The fundamental issue lies in the fact that companies are unable to establish a unified and distinctive corporate image. Image management expert Lawrence D. Ackerman will tell you: image creates value, and image determines destiny.