Media Management Research: Innovation System for Radio and Television Management

Author: Hu Zhengrong
Publisher:
Publish Date: 2000-07-01
Features: In this book, the author utilizes a substantial amount of collected materials to reflect on research hypotheses, theoretical structures and foundations, as well as the research methods employed. Building on the advanced achievements of international media management studies and incorporating the characteristics of Chinese media, particularly radio and television media, the author proposes an idea for researching and developing an innovative management system for China's radio and television media. This research is grounded in systems management theory and contingency management theory, employing methods such as literature analysis, in-depth interviews, policy planning, and systems analysis.