Online Store Marketing Guide

Author: Sun Xin
Publisher:
Publish Date: 2000-05-01
Features:
Do you want to make money on your website? How to plan and operate? This book primarily introduces online store marketing techniques in e-commerce, based on the marketing experience learned by the famous Tronix online retail store in the United States as it transitioned from losses to profitability. The book is divided into 6 parts:
Part 1 discusses the basics of setting up an online store, merchant experience, and business models.
Part 2 explains how to build your own online store, manage inventory, and attract more customers with minimal investment.
Part 3 covers how to promote your store, find customers, conduct advertising, and engage in international trade.
Part 4 addresses how to avoid credit card fraud and deliver goods effectively in transactions.
Part 5 discusses how to maintain your store, expand your customer base, compete, and related legal issues.
Part 6 covers resources related to online sales.
The book is rich in content, lively, and detailed. Whether you're building your own online store or looking to buy and sell goods online, it will provide you with highly valuable advice and experience.
Description:
Chapter 1: Common Questions
Chapter 2: Experiences of Online Merchants
Chapter 3: Seizing Market Opportunities for Online Stores