Seven Secrets of Service Strategy

Author: Horowitz
Publisher:
Publish Date: 2002-07-01
Features: This book is written for senior executives who have awakened to the fact that excellent service is the key factor that enables a company to remain invincible in competition. It is the result of more than a decade of observation, comparison, research, and personal practice by the author. With limited resources, the author strives to make the book comprehensive and precise, providing examples to illustrate how to understand certain concepts, methods, or tools. The author endeavors to ensure that you do not find the practical application cumbersome or complex, while still gaining a thorough and in-depth understanding of a simple method. It is believed that this book will help you systematize and concretize your service strategy.