Peking University Case Study Classroom: China's Best Business Cases 2002-2003 Annual Report: China's Best Business Cases 2002-2003 Annual Report

Author: He Zhiyi
Publisher:
Publish Date: 2003-09-01
Features: The Best Business Cases in China: 2002-2003 Annual Report is a must-read practical book for Chinese MBAs that you can’t afford to miss. If you don’t have the chance to attend Professor He Zhiyi’s case class at the Guanghua School of Management, Peking University, you can step into The Peking University Case Classroom: where the chairmen and CEOs of companies like Lenovo Group (Li Chuanzhi), TCL Communication (Wan Mingjian), Li-Ning Company (Li Ning), and Tingmei Company (Zhou Feng), as well as Gallup Consulting and Peking University Consulting, take the stage. Professor He Zhiyi is one of the most popular professors among MBA students at the Guanghua School of Management, Peking University. In recent years, he has dedicated himself to writing management cases, case teaching, and building the Chinese Management Case Library. His The Peking University Case Classroom consists of four classic cases that have been widely used in various teaching sessions: Li-Ning’s brand restructuring; TCL Gemstone Mobile’s marketing strategy; Tingmei’s market expansion; and the passion of Rainbow Plaza. These cases have been praised by undergraduates, graduate students, MBAs, and EMBA students alike. The Peking University Case Classroom is composed of core knowledge points, case texts, recordings of discussions between students and guests, and case analyses. From the book, readers can witness the reproduction of typical Chinese enterprise marketing scenarios and simulations of typical decisions; see the engaging interactions between entrepreneurs, professors, and students; and appreciate the interweaving of knowledge and experience to grasp the essence of management. The Best Business Cases in China: 2002-2003 Annual Report was compiled by researchers from the Peking University Management Case Research Center. They selected 50 candidate cases that met the criteria from major financial and economic media publications in China during the 2002-2003 year, conducted comprehensive evaluations and scoring, and finally selected 17 as the best business cases. The judging panel for this year’s selection was composed of editors-in-chief from some financial and economic media and professors from the Guanghua School of Management, Peking University.