Top Marketing

Author: Carl D. Zans
Publisher:
Publish Date: 2002-05-01
Features: As a breakthrough in the sales field, this book aims to break traditional sales models and achieve extraordinary results. It provides readers with a set of brand-new concepts and techniques, telling marketers that they should make customers their partners and friends, building more effective, solid, and satisfying relationships with them to achieve a leap in sales performance. The "cooperative selling" model proposed by the author opens up new horizons in the sales field. For 25 years, I have been involved with the sales industry in various ways. During my university years, I engaged in retail sales, and throughout my career in the hotel industry, I participated in various sales activities. Since 1982, in addition to training other marketers, I have also promoted my sales training programs and consulting services.