New Product Management Crash Course

Author: Self-taught MBA Textbook Writing Group
Publisher:
Publish Date: 2002-01-01
Features: This textbook set comprehensively covers the most common and applicable knowledge in business administration, specifically designed for self-study to help learners grasp key points and master the essence of MBA courses, laying a solid knowledge foundation for becoming entrepreneurs and professional managers. The content of this book introduces you to the introduction to new product development, new product development strategy and organization, new product ideation, new product evaluation, new product market promotion, etc.