Broadcasting and Television Economics

Author: Zhou Hongduo
Publisher:
Publish Date: 2003-09-01
Features: This book is the third in the series of media economics. It starts with the relationship between broadcasting and television and economics, and deeply analyzes the economic thinking of broadcasting and television economic issues. It elaborates on the concepts of broadcasting and television economics and their background, and then comprehensively and systematically introduces the basic theoretical issues and countermeasures to be adopted from the perspective of broadcasting and television information transmission, including radio economics, television economics, local broadcasting and television economics, as well as the institutions and systems of broadcasting and television economics.