Enterprise Pricing Strategy

Author: Zhou Zhaokui
Publisher:
Publish Date: 2001-08-01
Features: This book provides a systematic discussion on modern pricing theory in economics, especially in managerial economics, including modern corporate price decision-making, price planning, pricing objectives, pricing principles, pricing procedures, and theoretical analytical methods for pricing. It also explores the influence of consumer demand, consumer psychology, purchasing motivation, and behavior on corporate pricing decisions.