Successful Enterprise Excellence Tutorial: The Way of Marketing

Author: Brin
Publisher:
Publish Date: 2001-11-01
Features: This book is a part of "The Excellent Tutorial of Successful Enterprises," specifically "The Marketing Strategies of Successful Enterprises." It introduces classic tactics of world-class enterprises like Johnson & Johnson and Apple Computer, as well as the local practices of top domestic companies, along with many successful enterprises that are not widely known due to various reasons. The book is rich in content and provides detailed, real-life case studies, making it the most comprehensive and profound analysis of the marketing strategies that drive the success of successful enterprises to date.