Public Relations Dictionary

Author: Yuan Shiquan
Publisher:
Publish Date: 2003-09-01
Features: This book is a dictionary on public relations. It is a comprehensive, multifunctional, and practical reference tool. It provides a thorough introduction to the professional theories of public relations and related disciplines, as well as related content with inherent connections. It not only clarifies individual issues but also offers systematic analysis of the discipline, and provides scientific descriptions and essential insights into public relations and related fields. Public relations is a global endeavor that can regulate and accelerate economic development, social interactions, political activities, cultural exchanges, and other areas. It serves multiple functions, including collecting information, disseminating ideas, providing consulting services, and mediating conflicts, making it an indispensable field in today's society. Therefore, as part of the public relations reference books, with accurate definitions and rich content, this book is sure to provide valuable assistance to the field of public relations. The book includes entries on figures, events, terms, nomenclature, organizations, works, and more. The arrangement of entries respects the content patterns of public relations studies and is categorized based on intrinsic logical connections. The definitions take into account the general meaning of the terms while emphasizing interpretations from the perspective of public relations.