Electronic Commerce Basics and Application Examples

Author: Shan Yingen
Publisher:
Publish Date: 2001-08-01
Features: This book is based on the introduction of basic services of electronic commerce and focuses on listing the new technologies and application prospects emerging in electronic commerce in recent years. The book consists of 8 chapters, including: Overview of Electronic Commerce, Models of Electronic Commerce Systems, Security Management of Electronic Commerce Systems, Network Marketing Environment for Electronic Commerce, Payment Systems in Electronic Commerce, Network Marketing Strategies and Business Website Design, Development of Network Business Information Processing Systems, and Applications of Electronic Commerce in Online Virtual Stores. The book is rich in content, clear in concepts, and highly practical, catering to network system administrators, developers, commercial and trading personnel, corporate leaders, and technology professionals interested in electronic commerce. It is also suitable as a textbook for relevant majors in higher vocational colleges and universities, as well as for elective courses in MBA programs.