Pricing and Pricing Strategy

Author: IFC China Project Development Center Group
Publisher:
Publish Date: 2003-01-01
Features: For a company, pricing is never an easy task. One common mistake in pricing strategy is that companies overemphasize cost-based principles. Other common mistakes include failing to adjust prices when there are changes in the market, such as products, customer segments, or purchase contexts. By learning from this book, you will be able to:
· Describe three commonly used pricing methods;
· List internal and external factors that influence pricing;
· Describe two main strategies for new product pricing.
This book closely integrates with the practical realities of small and medium-sized enterprises, focusing on pricing issues and the factors to consider when setting prices. It clarifies different pricing methods and introduces two widely used strategies for new product pricing.