International Business Negotiation

Author: Yuan Qigang
Publisher:
Publish Date: 2003-08-01
Features: Business negotiation is a discipline that highly integrates science and art. This book, "International Business Negotiation," has the following characteristics: First, it has strong timeliness. It closely captures the new characteristics of micro activities in contemporary China and the world economy, systematically introducing the latest and most widely used basic knowledge and operational rules in international business negotiation. Second, this book focuses on describing specific operational methods and techniques. These methods and techniques are widely used in international economic activities and are highly practical. Third, it has strong readability. The book systematically explains all aspects of enterprises' international business activities. The author has put in considerable effort within the knowledge framework of business negotiation, refining the discipline's knowledge framework from complex micro activities. Finally, many cases in the book provide readers with space for reflection.