Management Science Applies SPREADSHEET Modeling and Solving: Applies Spreadsheet Modeling and Solving (with CD-ROM)

Author: Jennifer S. Shang
Publisher: Tsinghua University Press
Publish Date: 2003-03-01
Features: This book systematically introduces the methods, techniques, and applications of management science. "Management Science" is one of the main courses for management majors and a powerful tool for scientific management in enterprises. The main feature of this book is the comprehensive inclusion of Spreadsheet methods. Spreadsheet teaching is a management science teaching method that has been widely promoted by universities in the United States in recent years. It describes and expands the problems to be solved under Excel (or other backgrounds), then establishes mathematical models, and uses Excel commands and functions for operations and analysis such as forecasting, decision-making, simulation, and optimization. The focus of this book is not on the derivation and calculation of mathematical formulas, but on how to describe and model complex real-world systems and apply computer solutions, thereby avoiding cumbersome mathematical formulas. This makes the theoretical methods of management science simple, intuitive, easy to understand and apply, especially beneficial for application-oriented business managers and MBA students. It thus opens up a broad prospect for decision-makers and managers in enterprises to master and apply management science. At the same time, the methods introduced in this book also provide effective tools for management majors and researchers to study real-world problems.