Franchise--The Successful Path to Opening a Store and Starting a Business: The Successful Path to Opening a Store and Starting a Business

Author: Wu Shirong
Publisher:
Publish Date: 2003-12-01
Features: John Naisbitt, author of "Megatrends," said: "Franchising (chain business) is the most successful marketing concept in human history, and it will become the dominant business model of the 21st century." This book follows this trend, not only providing a detailed introduction to the concept and related knowledge of franchising, but also through the investigation of 14 well-known franchising enterprises, revealing the key points of their successful entrepreneurship. It offers valuable insights for individuals considering franchising as a business venture, as well as for those looking to establish their own franchising businesses. It is also suitable for readers interested in the franchising industry.