Marketing Science

Author: Zhang Xiaotang
Publisher:
Publish Date: 2003-12-01
Features: Characteristics of this book: 1. Adaptability. It primarily elaborates on its basic principles and methods, striving to simplify, standardize, and accurately present them to adapt to the current of ordinary universities in China. 2. Inheritance. Adhering to the principles of inheritance and development, it carefully summarizes and absorbs the essence of existing textbooks in China. It generalizes and innovates theories and methods from past textbooks that are currently aligned with the requirements of the market economy, actively incorporating them into the textbook, demonstrating a strong sense of inheritance. 3. Pioneering. It actively incorporates theories and methods from developed countries that align with China's market economy development requirements, aiming to provide references for China's economic construction. At the same time, it strives to reflect the latest achievements in theory and practice and the new policies and regulations in China's economic reform process.