Textbook on Corporate Governance of Private Companies in China

Author: Yang Lili
Publisher:
Publish Date: 2003-09-01
Features: Without experiencing one or two low points, a private company cannot be considered mature. The vitality of a company lies in implementing the correct business strategies, including brand strategy, marketing strategy, image strategy, and cost strategy. Why do you choose this strategy over that one? What is the basic thinking behind selecting a reasonable strategy? This book will provide you with valuable insights. It doesn’t contain any high-level theories or mystical secrets, but it points out a path for managers to realize their dreams of entrepreneurship and wealth. Starting from the fundamental question of how to win the market, this book tells owners and managers what a market is, how to participate in market competition, what a company’s core competitiveness is, and how to improve it to achieve success. For those about to embark on the entrepreneurial journey or those seeking development, this book is highly worth reading—it may very well be the mentor and friend you’ve been looking for.