Real Estate Development and Operation (21st Century Real Estate Series Textbooks)

Author: Lü Ping et al.
Publisher:
Publish Date: 2002-04-01
Features: Fully utilizing modern business management theories and integrating the requirements for real estate development in the new century, this book explores the theories and methods of real estate development and management. The basic starting point of this book is as follows:
The book is divided into the following parts:
Part I, Introduction and Theories and Methods, which primarily introduces relevant concepts, comprehensively elaborates on the related theories and methods, as well as the strategies and formulation of real estate development and management;
Part II, Real Estate Land Acquisition, Feasibility Analysis, and Project Management, which analyzes and introduces the main contents of each stage;
Part III, Real Estate Transactions and Marketing, discussing the key contents and issues in the process of real estate transactions and marketing;
Part IV, Real Estate Enterprises, discussing the impact of corporate activities on real estate development and management, as well as the influence of real estate development and management on enterprise development from the perspective of real estate enterprise activities;
Part V, Property Management, elaborating on the basic content of property management and exploring the development of property management in China.
The authors of this book have many years of experience in real estate teaching and practice. Based on fully absorbing and referencing various viewpoints, they emphasize the summary of personal teaching and practical experience, especially through the analysis of real estate development and management cases, integrating theory and practice to make the book more realistic.