Logistics management

Author: (American) Lambert, Stock, Elam, translated by Zhang Wenjie, Ye Long, Liu Binglian
Publisher:
Publish Date: 2003-07-01
Features: Logistics and Supply Chain Management Series. "Logistics Management" is market-oriented, examining logistics from the perspective of customer satisfaction and gradually delving into various themes of the logistics management field from a managerial standpoint. Each chapter introduces basic terms, concepts, and principles in the form of whether they are beneficial to management decisions. The authors provide numerous examples of the application of these concepts in each chapter to illustrate how logistics activities are correctly implemented within a company's marketing concept. Each chapter also explores how logistics activities are realized globally, how technology is used to improve the efficiency and effectiveness of logistics, and how companies creatively solve logistics problems.