Implementation -- Marketing is the realization of wealth from products. Marketing is the realization of wealth from products.

Author: Zhao Yulin
Publisher:
Publish Date: 2004-01-01
Features: All the companies mentioned in this book are Chinese domestic enterprises. Based on the author's years of tracking, interviews, and field research, the author believes that the remarkable economic strength of Chinese enterprises in such a short time is due to their perfect combination of marketing strategies and innovative thinking. "Chinese Marketing" has created a "success case" for "Chinese Manufacturing." Chinese Manufacturing has become an indispensable force on the world economic stage. What energy do Chinese enterprises rely on to turn disadvantages into advantages and achieve unexpected victories? This is not a book that delves into this issue theoretically; it is a book that summarizes the success cases of Chinese enterprises. "The past serves as a guide for the future," and any domestic enterprise should carefully study the solutions of successful companies to explore a path to success in the fierce market environment.