Experience--From Ordinary to Excellent Product Strategy: From Ordinary to Excellent Product Strategy

Author: Terry A. Britton
Publisher:
Publish Date: 2003-12-01
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The authors brilliantly describe a novel and outstanding business philosophy that is crucial for understanding the true value of products or services. For those who keep this philosophy in mind and put it into practice, our world will not only become more efficient but also better. I hope everyone reads this book, "The Experience." "The Experience" reminds us that customers buy experiences and value, not just products. Providing customers with value beyond their expectations is the key to success. For those who understand this, "The Experience" is a must-read. have captured the essence of success in the business world. For consumers, owning a Harley-Davidson is not just about having a motorcycle; it means breaking free from the constraints of daily life. Apple computers are not just about computing; they help people easily explore cutting-edge, unknown territories. Customers do not buy pure products and services but freedom, adventure, and health. These intangible experiences can elevate products and services to extraordinary, even infinitely valuable levels.