Optimal Concept (The latest work from global business master David Davenport following his book "The Attention Economy")

Author: Thomas H. Davenport
Publisher:
Publish Date: 2003-12-01
Features: Global business master Davenport presents his new work following Attention Economy. It reveals the secret of enduring success for outstanding companies. For businesses, there is no universally optimal idea, only suitable ideas. This book is an excellent guide to discovering and implementing the right business concepts. The author reveals fundamental truths about business knowledge that are not found elsewhere. This book is always a timeless classic. If you want your company to improve every day, buy this highly charming and well-organized book, study it, and discuss it with your colleagues. — Robert Sutton, Professor of Management Science and Engineering at Stanford University, author of The Effective Impractical Idea and co-author of The Knowing-Doing Gap.
This book tells the story of the risky yet important game of "concept management," where some managers have found ways to increase their chances of success. The Best Idea introduces a management level never before explored in the field of concept management—the middle management level, known as "concept practitioners"—the people who truly bring and implement the best ideas for the company. For a long time, the business world has been mistaken in believing that extraordinary business concepts are created by business masters. In fact, the true creators of ideas come from within the company. Many outstanding business concepts, such as reengineering, were actually created by middle managers. When great ideas take off, masters take most of the credit, but the author's research shows that concept practitioners play a more important role: they put the best ideas into action. Companies lead with concepts, and concept leaders are crucial because concept practitioners cannot achieve significant results without the support and protection of concept leaders.
If you are a leader in a company, reading this book will help you understand how to drive internal concept transformation and make it easier for concept practitioners to succeed.