Insurance Agent Training Course

Author: Guo Ning
Publisher:
Publish Date: 2003-09-01
Features: An excellent teaching material that imparts knowledge of insurance marketing, serving as a practical guide for employees of insurance companies. This book is a relatively professional, application-oriented, and comprehensive introduction to insurance marketing. It starts with the basics of insurance marketing and, through numerous case studies, elaborates on the knowledge and qualities of insurance marketing professionals, introducing techniques such as insurance development, policyholder negotiation, insurance closing, and after-sales service. It is a practical teaching material for the insurance industry.