Perspective on BBC and CNN: Media Organization Management

Author: Shang Kerman
Publisher:
Publish Date: 2004-01-01
Features: This book provides us with a unique perspective to analyze the two major global media organizations facing significant challenges during the transition period. BBC and CNN have vastly different histories, styles, and identity positions, but both are under increasing pressure from the reshaped media environment, including competition, globalization, digitalization, and homogenization, forcing them into fierce competition in news reporting. Through an in-depth study of high-level executives in both media organizations, the author explores beliefs and ideas in management and broadcasting policies in this research. Against the backdrop of the increasingly market-oriented broadcasting industry, this book takes the two global media organizations—the long-standing, publicly funded BBC and the commercially operated CNN—as case studies to compare and research their cultural backgrounds, origins, strategic goals and missions, organizational competitiveness, strengths and weaknesses, the orientations of key figures, and the challenges they currently face. In the end of the book, the author summarizes the general significance of this research and the reference value for specific media organizations.