Modern enterprise industry marketing

Author: Ma Tongbin
Publisher:
Publish Date: 2004-01-01
Features: This series of books explains marketing principles in an accessible manner, summarizes the practical experience of marketing in China in recent years, studies personalized original cases, and strives to integrate principles, practices, and cases into a unified whole. It aims to provide a concise and practical reference for corporate marketing and management personnel, university teachers and students, and others who are passionate about the field of Chinese marketing. This series of books explains marketing principles in an accessible manner, summarizes the practical experience of marketing in China in recent years, studies personalized original cases, and strives to integrate principles, practices, and cases into a unified whole. It aims to provide a concise and practical reference for corporate marketing and management personnel, university teachers and students, and others who are passionate about the field of Chinese marketing. Industry marketing is the lifeline of enterprises. This book selects typical industries such as home appliances, retail, pharmaceuticals, real estate, and insurance to explain the characteristics, marketing environment, consumer characteristics, industrial trends, and market demand trends of each industry. It summarizes the selection and implementation methods of marketing strategies, brand strategies, product strategies, pricing strategies, channel strategies, and promotional strategies of enterprises in the industry environment, and analyzes classic industry cases.