Modern Enterprise Marketing Planning

Author: Ma Tongbin
Publisher:
Publish Date: 2004-01-01
Features: This series of books explains marketing principles in an accessible manner, summarizes the practical experience of marketing in China in recent years, and studies original case studies. It aims to integrate principles, practices, and cases into a unified whole, providing a concise and practical reference for corporate marketing and management personnel, university teachers and students, and other enthusiasts of marketing in China. Marketing planning is the wings for the advancement of business. Based on the basic principles of marketing planning, this book incorporates the theories and methods of integrated marketing to discuss the principles, practical experiences, and concise analysis of original case studies in various series of planning, including marketing strategy, branding, product, pricing, distribution channels, advertising, public relations, and marketing promotion.