Spirit of Innovation -- The Secret of Creative Genius

Author: (USA) Michael Michalko, translated by Liu Yuexin
Publisher:
Publish Date: 2004-01-01
Features: A sequel to the best-selling book "Thinkertoys." Recommended by the American Creativity Association. By summarizing the thinking methods of the top 100 great geniuses in history, it guides people on how to think creatively. "The Innovator's Edge" reveals the secrets of creative geniuses and teaches you how to master life-changing creative techniques. This book compares over a hundred of the most creative geniuses in history, showing readers how to approach problems with a new perspective and how to tackle daily challenges with countless innovative methods. What is creativity? Why do some people seem to have great creativity? What are their secrets? Can we learn from their methods? This book answers these questions and provides even more enriching content. It offers everyone creative techniques to change their destiny. The internationally renowned creativity expert Michael Michalko has studied and analyzed over a hundred great innovators in history, from Leonardo da Vinci to Walt Disney, from Pablo Picasso to Thomas Edison, from Charles Darwin to Martha Graham. In this book, the author explains in simple and easy-to-understand steps how these great innovators generate ideas, steps that anyone can use to become more creative. Each chapter explores a specific different creative thinking strategy, explaining how creative geniuses used it and providing exercises for you to apply the strategy to your business or personal life. Around these idea-generating strategies, recognize your thinking patterns, and open up a world of creative solutions for the challenges you face every day. Every creative thinking strategy includes practical and actionable techniques, along with precise guidelines on how to apply the strategy in business and beyond. The book features legendary tales and examples of world-famous geniuses and ordinary people, making the text highly vivid. The engaging exercises provided will lead to surprising insights. Whether you are a business manager, salesperson, engineer, software designer, urban planner, educator, inventor, or a night-writing novelist, this book will genuinely help you generate new ideas.