Zhang Ruimin said so.

Author: Hu Yong
Publisher:
Publish Date: 2003-12-01
Features: The author of the best-selling book Haier: Made in China, Hu Yong, presents his 2004 new work: Zhang Ruimin Speaks. This is the first comprehensive work in China to interpret and explain the management philosophy of Haier CEO Zhang Ruimin. It fully showcases Zhang Ruimin's thought process and action trajectory, and exclusively reveals for the first time his journey of exploration in facing numerous challenges at Haier. Is Haier a myth? What does Zhang Ruimin fear? What will happen to Haier after Zhang Ruimin? What is Zhang Ruimin's unsolvable puzzle? Was Haier's "expedition to the U.S." a strategic misstep?
Mr. Zhang Ruimin, CEO of Haier, is hailed as the "Jack Welch of Chinese business." Under his leadership, Haier transformed from a small loss-making enterprise with a deficit of 1.47 million yuan into a multinational company with global revenues of 71.1 billion yuan, ranking fifth in the world for white appliance manufacturing. In just 18 years, Haier has traveled the same path as renowned domestic companies, which took over 100 years to achieve. "Haier—Made in China" has become a benchmark flag for Chinese enterprises striving for internationalization. Zhang Ruimin was also called by the U.S. New York Times as a symbol of Chinese business reshaping itself to embrace global economic challenges.
The corporate culture and management ideas pioneered and proposed by Zhang Ruimin and his Haier company, such as the market chain, OEC management model, SBU, and more, have become invaluable learning models for Chinese enterprises. In Zhang Ruimin Speaks, the author strives to record Zhang Ruimin's thoughts and explorations on Haier's corporate culture, talent philosophy, marketing strategy, internationalization, and management models in an authentic manner, supplemented by compelling background introductions and rational analysis. The book also reveals for the first time Zhang Ruimin's true feelings on sensitive issues such as external doubts and criticisms since 2002, the successor in the "post-Zhang Ruimin era," and Haier's property rights puzzle.
This is a comprehensive and objective guide to truly understanding Haier.