Low-Cost Revolution

Author: He Wei
Publisher:
Publish Date: 2003-12-01
Features: In the real marketing market in China, whether it is the domestic market or the export market, price has always been one of the most effective marketing tools for Chinese enterprises. This book starts from market practice, reveals the significance and practical skills of the "price" factor in the marketing mix, and deeply explores and elevates it to theory. It introduces several key elements for enterprises to reduce costs, as well as how to learn from the advanced experience and management concepts of foreign enterprises to better implement cost reduction strategies in production and operations.