Negotiate sales

Author: Hanan
Publisher:
Publish Date: 2001-08-01
Features: The sales field is undergoing an unprecedented revolution, breaking the traditional sales method of merely selling products and discussing prices. This revolution is brought about by the negotiation-selling method of the outstanding American marketing expert, Mark Hanan. Negotiation selling is a high-level, high-profit win-win sales strategy that does not directly sell products to customers but "sells" profit-enhancing suggestions, establishing a new type of partnership with the managers of the customer's side to improve their profits, ultimately achieving a win-win goal for both the salesperson and the customer. Because of this, negotiation-selling salespeople become the favored guests of customers and never need to worry about being phased out. This book will teach readers the tricks of transitioning from traditional selling to negotiation selling.