Channel management

Author: Hu Juan
Publisher:
Publish Date: 2004-01-01
Features: The 1980s' M&A market relied on "courage"; the 1990s' M&A market depended on "speculation." Looking ahead to the 21st century, what will be the future approach to the M&A market? When your business faces the following questions, "Sales Channel Management" can provide you with answers. Where do consumers purchase your products? Why do consumers choose to buy products there instead of elsewhere? How well are your products displayed in retail stores? How do retail stores view your products and those of competitors? What else do your distributors expect you to help them with?