Promotion Management

Author: Lin Cheng'an
Publisher:
Publish Date: 2004-01-01
Features: Promotion, as an important component of a company's various marketing mix strategies, is a fundamental marketing tool for businesses to respond to competition, expand markets, win customers, and establish their image. A retail business that does not regularly organize reasonable and effective promotional activities will eventually be eliminated by the market! The methods and techniques of promotion, as well as its organization and management, have become frequently discussed topics among marketing professionals. This book focuses on elaborating on corporate promotional strategies, techniques, operations, and how to align promotional implementation with corporate strategic goals, improve promotional processes, reduce promotional costs, enhance work efficiency, and ultimately truly improve a company's core competitiveness. It is a must-have reference for marketing managers.