Competitive Intelligence Application Strategy: Enterprise Practical Case Analysis: Enterprise Practical Case Analysis

Author: John E. Prescopt
Publisher:
Publish Date: 2004-01-01
Features: This book is a compilation of a series of research articles on competitive intelligence published in the "Competitive Intelligence Review." It showcases actionable, proven competitive intelligence methods that can be applied across various business fields. The authors are CEOs of world-renowned companies and experts and scholars in the field of competitive intelligence. This makes the book a classic in the field of competitive intelligence. The book reveals how competitive intelligence helps them identify and overcome the weaknesses of their companies compared to competitors; it also elucidates how Daimler-Benz used scenario analysis and early warning systems to track the technological developments of its competitors. Additionally, the book provides a detailed introduction to the operational model of Le technology competitive intelligence.