Company Information Strategy and Management (6th Edition) (EMBA Selective Teaching Material) (6th Edition)

Author: Linda M. Applegate
Publisher:
Publish Date: 2004-01-01
Features: This book explores from the perspective of corporate management how enterprises should transform their mindset and behavior patterns in the information society. It optimizes corporate management to maximize the acquisition of information technology and bring competitive advantages to the company. It is an important reference for studying and implementing value chain management and value chain accounting in an IT environment. The greatest feature of this book lies not only in analyzing theoretically how information technology enables modern companies to conduct production and operations more effectively and in new ways, but also in dedicating about half of its content to introducing a large number of classic, distinctive success and failure cases from the perspective of managers. This allows readers to understand the impact of information technology on corporate management from a practical standpoint, making it more vivid and engaging.