Real estate project management

Author: Tan Shuwei
Publisher:
Publish Date: 2003-11-01
Features: This book takes the entire life cycle of a real estate project as its main thread. Based on relevant theories and methods in management, organizational behavior, and engineering management technology, it comprehensively elaborates on methods and approaches in various aspects of real estate project planning, organization, planning, implementation control and coordination, marketing, and post-management. The book emphasizes the integration of theory and practice, featuring rich content and strong practicality. It can serve as a textbook for undergraduate students in engineering management (real estate project management) and also as a teaching reference for graduate students in related fields.