The Fourth Reason for Business Survival

Author: Zhang Jianhua
Publisher:
Publish Date: 2002-02-01
Features: The only MBA-style teaching material on Chinese corporate competitive intelligence to date, authored by an economics professor at Harvard University. Can Lenovo still go diversified? Is Haier truly "Haier"? How did Wu Shihong make his fortune? Is Six Sigma Jack Welch's stolen idea? How did Walmart "quietly tell the village"? Where is the secret to Avon's success? Market voices are high and low, but businesses shouldn't have ups and downs—everything should be within expectations. A company without a long-term development strategy, one that lacks a deep understanding of the market and environment, is destined to remain small and is bound to be eliminated. Every era has its heroes. Every era has its casualties. In the WTO era, who should take their bow? In the next showdown, who will be the winner, and who will be the loser?