Marketing Planning Practice

Author: Jia Dongting
Publisher:
Publish Date: 2003-04-01
Features: This book is designed for planners in the workplace and those aspiring to enter it, offering a comprehensive and accessible guide to the entire process of marketing planning, from conceptualization and writing to execution and skill development. We start with the concept of marketing planning, delve into the entire process of market research, and establish marketing mix strategies. Then, we move on to the specific writing, evaluation, and execution of marketing plans, and finally, the cultivation methods for creative planning skills. Additionally, the book provides a wealth of marketing case studies and selected, complete, and detailed marketing planning cases as practical examples.