Building Brands: Cultivating and Enhancing Excellent Brands

Author: Han Guangjun
Publisher:
Publishing Time: 2001-01-01
Features: This book focuses on how to cultivate excellent brands as its main content, elaborately discusses the entire process of brand birth and growth, systematically explains the constituent elements of brands, and presents approaches to enhancing and protecting brand assets, supported by numerous classic cases of successful global brands. It provides strong guidance for enterprises to further expand into markets and grow their operations.