Real estate marketing

Author: Ye Jianping
Publisher:
Publish Date: 2001-05-01
Features: To systematically elaborate on the theory and practice of modern real estate marketing, this book is divided into seven chapters. In compiling this book, an effort was made to avoid being confined to the description of general theories, but rather to combine theoretical explanation with empirical analysis. This allows readers to understand marketing theories through empirical analysis and to apply them in practice.