National Marketing

Author: Philip Kotler
Publisher:
Publish Date: 2003-01-01
Features: National marketing is a concept of big marketing, which explains that economic development is closely related to politics and culture. This book, "National Marketing," is a pioneering work that links macroeconomic public policies with microeconomic behaviors of industries, companies, and consumers. It is the first to bridge the typical gap between government officials formulating policies at the national level and the business system operating at the local level. This is a groundbreaking contribution, situated at the forefront and in the interstices of economic development, international economics, and the national marketing strategies for creating the best economic miracles. It is a great achievement. As the author states, countries dedicated to self-marketing will greatly increase their share of the world economy and the world they serve. The author provides world leaders with a roadmap for future prosperity. This is their most significant contribution. The author tells us how the expanding global market offers new opportunities and challenges for government policies and cooperation between government and business. The book is lively and imaginative, a unique source of inspiration, offering leaders of nations the winning strategies for creating national wealth.