Creativity is the essence of fashion: Successful Advertising Slogan Interview Series ②: Successful Advertising Slogan Interview Series

Author: Yu Chun
Publisher:
Publish Date: 2004-01-01
Features: This book elaborates on the role of advertising language, the phased characteristics of advertising slogans since the resumption of advertising campaigns, the philosophical aspects of advertising, the localization of advertising creation in a global context, and human-centeredness in advertising language. It also explores and analyzes successful advertising slogans.