Essentials of Intermediary Business Management

Author: Wang Xuli
Publisher:
Publish Date: 2002-10-01
Features: Middleman management is an indispensable and important part of marketing. This book adapts to the changes of the times, through the combination of theory and cases, provides a brand new and systematic elaboration on middleman management and some of its techniques, including the design of distribution channels, the selection, control, and management of middlemen, the evaluation of distribution channels, etc. It enables readers to clearly grasp the knowledge of middleman management and guide their practical operations. I believe every reader will benefit from it!