Vision

Author: Hoover
Publisher:
Publish Date: 2003-07-01
Features: Vision is the ultimate picture that an enterprise strives to achieve, an expression of aspiration that summarizes its future goals, mission, and core values. Vision unites and motivates people; it serves as a compass during difficult times or in times of constant change; it is a powerful weapon for winning in competition; it can forge an enterprise into a cohesive community. Vision explains the purpose and reason for the existence of the enterprise, imbued with profound insights into the world, and therefore must possess a high degree of uniqueness and foresight. Stemming from vision, it far transcends the often-changing and ever-changing business strategies and techniques, standing above them. Vision is the soul of the enterprise.