Create a first-class flagship store

Author: Jin Juan
Publisher:
Publish Date: 2003-09-01
Features: Retail formats in China are currently mainly divided into department stores, supermarkets, convenience stores, specialty stores, professional stores, shopping malls, large comprehensive supermarkets, and warehouse-style stores. Among these, large comprehensive supermarkets and warehouse-style stores are the fastest-growing new retail formats in recent years, representing a shift from traditional department stores to modern ones, from comprehensive department stores to themed ones, and from single-operation to chain operations. China's various specialty stores still lack a standardized and complete management system. Facing practical issues such as planning, operations, management, and improving management quality, there is a need for a systematic and comprehensive operational management model. This book begins with a discussion on the commercial area investigation of specialty stores, then introduces store location selection, store design, financing and registration, promotion, and logistics, and finally covers the operational techniques of specialty stores, supplemented by case studies for better illustration. It avoids the of similar books that start by discussing the development and origins of specialty stores, making it highly practical and actionable.
China's various specialty stores still lack a standardized and complete management system. Facing practical issues such as planning, operations, management, and improving management quality, there is a need for a systematic and comprehensive operational management model. This book begins with a discussion on the commercial area investigation of specialty stores, then introduces store location selection, store design, financing and registration, promotion, and logistics, and finally covers the operational techniques of specialty stores, supplemented by case studies for better illustration. It avoids the of similar books that start by discussing the development and origins of specialty stores, making it highly practical and actionable.