Franchise Legal Practice

Author: Xiao Zhaocheng
Publisher:
Publish Date: 2003-01-01
Features: Since China's entry into the WTO, franchising has become an increasingly popular model for foreign enterprises to expand their businesses and compete in the market. Numerous franchisees and millions of individual investors are also eager to try franchising in industries such as food and beverage, supermarkets, clothing, automotive, and IT. However, whether enterprises seek new profit growth points through franchising or franchisees look for new employment opportunities, in the market where China's franchising legal system is still underdeveloped, they are undoubtedly likely to encounter many traps or unforeseen issues. The author of this book has long been dedicated to handling and researching legal disputes in franchising. They have provided highly targeted guidance and suggestions on intellectual property management systems, franchise management systems, and the drafting of franchising contracts, which are very beneficial for both enterprises and franchisees in risk prevention. Franchising is essentially an acknowledgment of rights, including trademarks, patents, trade secrets, and other rights related to business operations. Through franchising, a marketing system centered around the franchisor and networked through franchisees can be established. Through various closely interconnected yet independent and seemingly unified relationships between people, from the licensing of rights to every stage of cooperation, a rigorous safeguard mechanism must be established. This mechanism differs from internal corporate management systems and must clearly define the rights and obligations of franchisors and franchisees through contracts, which must then be strictly enforced to ensure the stability and healthy development of the franchising network. This determines its comprehensiveness and complexity in the specific application of law.