Production Consumer Power

Author: (USA) Quinn
Publisher:
Publish Date: 2003-10-01
Features: Do you like going to a store, and have you ever been paid for recommending their products? Have you ever been to a store where they gave you a rebate on every item you bought? Did they write you a check when you wrote them a check? If you owned Walmart, would you shop at K-MART? Has a discount store ever invited you to become their partner? Have you become richer because of the explosion of e-commerce? If your answer to all of these questions is "no," you should read this book! According to marketing expert Dr. Bill Quinn, ordinary people can create wealth above average through production consumption behavior. The Power of the Prosumer is a must-read for those who want to create income—rather than spending—while shopping. Forbes magazine called the new millennium the "Age of the Consumer," and for good reason. The rise of online shopping, the expansion of large discount chains, and the continuous decline in product prices and service fees save consumers billions of dollars every year. But when consumers buy discounted goods, are they really "saving money"? When they happily spend money without realizing they are "buying themselves into poverty," while large electronics retailers and store owners are reaping unprecedented profits! When you buy an item worth 100 yuan at a 50% discount, you haven’t "saved" 40 yuan—you’ve spent 60 yuan! When you take 60 yuan from your net worth to buy a consumer good, you not only lose 60 yuan but also lose the opportunity to invest that 60 yuan to earn more in the future. So, consumption behavior is a drain on your net worth—consumption takes money out of your profits without adding to it. The fact is, the vast majority of consumers will never achieve financial security because, over time, they have been lured by advertising to buy products and services that lose value. Consumers think about spending, which inevitably leads to asset depletion and the shattering of dreams. On the other hand, large stores that sell discounted goods have created unprecedented profits for themselves and their shareholders—they are producers of wealth. Producers think about investing money, and their goal is to make money and build assets—this is the key to creating wealth. Today, thanks to the "prosumer" mindset that breaks traditional thinking, ordinary people can enjoy the benefits of both worlds—they can consume while producing wealth! So I say, the prosumer mindset is about shopping smarter, not just shopping cheaper. Producers can have more because they think like a store. If you owned Walmart, would you shop at K-MART? Right? Typically, producers have their own store—"My Store (www.quixtar.com)—as I call it. Producers learn to buy from "My Store" and then teach others to do the same, so they create wealth while spending money. Producers are running their own business—not just doing it themselves. This simple concept is revolutionizing the way people shop and work. When you shift your mindset and shopping habits from a short-term consumer model to a long-term prosumer model, you change your life!